The Media Battlefield
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Posted by:
JHB ®

10/26/2004, 18:17:09
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Throughout most of the 80s and 90s, Rawat tried very hard to stay out of the media. I remember him saying at a program in Brighton in the mid 80s what an achievement it was that when newspapers ran articles on cults, EV/DLM generally wasn't included. He continued this policy into the internet age by telling his followers that the internet had no value. Then, when he realised the internet was here to stay, he instructed his followers to set up websites to counter the growing ex-premie internet presence. This policy reached the stage where there are Elan Vital and similar organisation's websites for many countries, www.maharaji.xx websites for many countries, many local 'grassroots' websites (all strangely devoid of any actual information on Rawat's teachings), several 'appreciation' premie websites, and of course the regular libellous sites attacking ex-premies.

Yet, in spite of this, ex-premie websites continue to command high rankings in search engine listings for searches on Prem Rawat or Maharaji. The latest PR initiative, Wikipedia, where ex-premies had earlier taken very little interest, has resulted in articles on Rawat and his critics being spawned into several free online encyclopedias and dictionaries, which have quite high search engine listings. These articles are far from the ringing endorsements that premies had hoped for. They could never be, as ex-premies hold all the evidence of Rawat's darker side.

And in the mainstream media, Rawat's followers have failed to get a single positive article in any recognised media publication since Rawat allowed limited talking to the media. Instead they have to resort to advertorials. In contrast, the few genuine articles that have been printed in recent years have been reasonably balanced from an outsider's point of view. The reality of course is that Rawat is of little interest to anyone outside of premies and active ex-premies.

So in the media battlefield, ex-premies have won. Whatever premies try to do to get positive publicity for Rawat does and will backfire. Rawat's policy of avoiding all media attention was the right one for him. At least he got one thing right before he blew it.

John.






Modified by JHB at Wed, Oct 27, 2004, 02:30:37

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