Brill post Dermot ,'specially this bit

You see, its like this. If Prem were to say:

“ Look folks, I propagate feeling good by accepting me in your life. I dig being looked up to and especially like being obeyed, I dig it when people chortle at my jokes, I really get off on people reading things into the banalities I come out with. I travel the world creating an atmosphere in halls and stadiums …….quiet attentive attendees, subdued spacey music, then finally my entrance and about an hours worth of simplistic discourse delivered with absolute authority….and in the lobby you can purchase any number of things to increase my coffers. Tapes, vids, mags, whatever. You can also subscribe to STV and hear me prattle on and on there, too. The more I speak and repeat the same old stuff the more you can dig me and the more products I can churn out. It’s not too threatening or anything. I won’t ask you to drink poison or go out and do outrageous things, nothing like that. It can be all kept superficially low key and out of the public eye. I provide Meditation techniques but we don’t call them that now. Soon there’ll be some special “ key” steps so I can introduce my personality in a methodical step-by-step manner. I’m going to call them “The Keys”.Nothing too heavy. The basic thing to grasp is it’s a “ personality cult”. I propagate my personality and if you like me ,then follow me and if you don’t ,then walk”.

Then at least that would be a truly honest description of the goods on offer.