Prem might have been cruising the internet one day and discovered that there are 176,000 sites that answer to a google inquiry for 'meditation techniques online', and thought 'Hmmmmm...'

Amazing what you can find on the internet nowadays.

But as always he had to build a box around the banana he was giving away at no charge, hence all the secrecy and the 'un-selection' process.  One day that will probably go too, and he may just be the number 176,001st site on that google search.