I think these are all just done for the premies as the target audience and in that case as they don't seem to be realising that this is all a crock of spin it probably is cost efficient. I also think Rawat himself has been obsessed by this sort of pseudo respectability right back to the cream pie in the face attack and his acceptance of some sort of award from some right wing organisation run by a Rabbi Korff in 1976(?)I remember Joe posting an Elan Vital publication that showed EV has at least one guy whose job it is is to get keys to the city and suchlike.
I also think that it might look impressive to a person making a half-hearted look into his life. It is my belief that the changes in the cult in the last few years are all about trying for respectability for Rawat in his declining years.