As Joe points out there are the footprints of a commercial PR operation starting around 2001 ? But I wonder who the client was - my guess is that the 'principle' at least, if not the actual client was Rawat and the 'Campaign' was built around the fat fool. What there is not (IMO) is evidence of  any credible non profit focussed PR - that's why all the TPRF stuff is so lame. The strategy was to sell Rawat but the vehicle is  religious philanthropy - I'd say that - at least in simple PR terms - is the unsquareable circle. But of course all the other points that  Joe and Dan have made come into play.

Nik