I'm attempting to separate 'the message' from 'the person' (as my parents continuously tell me blue-faced that they are able to do).What I've always found attractive is this idea that I already have it - no-one can tell me how to feel K because I've already felt it, eg when I was a child. He might not out-and-out say that but that's certainly the subtext. But, as your website argues and argues well, it's impossible to separate the two parts - there's the experience, and there's the belief that the experience comes from Mr Rawat himself.
The idea that you already just are a complete human being is a powerful one, and it forms part of the core of my belief system at the moment.