No, I never meant to say that Rawat, Elan Vital, and the DLM are easy to understand. I fully acknowledge that even a single cult like SSB is difficult to understand. As Alexis de Toqueville said, it is easier to believe in a simple lie than in a complicated truth. (this was one of the reasons for me me to remain a follower of SSB)

And one of the groups (Aetherius Soctiey) that one of the NRM scholars (Mikael Rothstein) treats has the same mission strategy as Elan Vital i.e. being silent of the founder's (George King's) divinity. Members are fully aware that the divinity of George King may be implausible to prospective members. Sounds familiar, doesn't it?