Blast from the past stuff for old timers - long and not very intersting article for everyone else:
http://www.cobizmag.com/articles.cfm?article_id=284
contains this:
It’s not surprising these three entrepreneurs ended up in Boulder, a magnet for counterculture, new-age thinking, healthy outdoor living, and on top of that a college town vibrating with creative ambition. Retzloff and Hassan were followers of the Indian “Guru Maharaj Ji” and had met in 1973 at a gathering in Houston for the guru’s Divine Light Mission, which was headquartered in Denver. Demos himself had embraced Buddism while hitchhiking around India for four years. He came to Boulder to study Tai Chi Chuan, a combination of meditation and yoga, but also to prove that a business model built on environmental stewardship, social responsibility and authentic food could work better than pure capitalism. These three, and many others like them in the late 1970s and early 1980s, would help make Boulder into what it is today — the epicenter, or Silicon Valley, of the natural-foods industry.
