"That the rebranding stops working on anyone because almost everyone knows or has had the opportunity to know the truth."
Precisely!
It just irks me, though, to think that he would simply fade into one of his lavish fortresses surrounded by loyal servants who worship the ground he walks on in spite of knowing the truth. Those "lila" types who live in cult la la land in some screwed-up state-of-mind above all concepts including right and wrong.
An expression of genuine remorse for the harm done - instead of blaming others - along with your suggestions would go a long way.
Thank you Susan!