I live in Australia and here all the media reports (and I suspect the prominent US media as well) were all anti-war. All the newspapers and public commentators were against the war here as was the European "public opinion" as expressed by their media.Bush was, after all, elected president of the USA and it appears that a large percentage of US citizens support him and many others believe "My country, right or wrong". Those supporters of Bush supported the war, those citizens who were anti-Bush didn't. No amount of this "selling using cult mind control techniques" probably changed or controlled a single mind.
Our media may be giving us a false conception of US public opinion as over here the media is far more "left" than the population.
I neither support nor condemn the war or Bush or Hersh.