As a premie, I always made excuses to myself about the fact that the programmes were all about how much money you had. And this spells it out plain and clear. 'A limited number of sponsor tickets are on sale through Ticketmaster, who will allocate these tickets on a 'first come' basis from the best seats in the house.'
There are 3 sponsor prices, $125; $250; £500. I guess this means the more you pay, the closer you get. Gone are the days of trying to get past security, to get to the front. All you need now is money.
The usual gopis will scramble to buy the best seats asap. It's such a relief to be out of that mind-set!
Have to hand it to M though. Good marketing of himself here. Raising money to maintain his millionaire lifestyle, luxury properties, helicopters, shopping sprees, holidays, designer clothes, private jet, for himself, his family, and extended family.