How can we make this happen in the
west?

Consider the general sociability aspects of the most westerners...
possibility of using humor as an icebreaker to introducing the message.

Yeah, they could all go around telling everyone they meet Rawat's 'Lion' joke, that's sure to break the ice. Then there's his classic one-liner, which deserves to become a 'beam me up Scotty' type universal catchphrase.