Later that night in Boulder we interviewed Sheldon Jaffe, the director of Divine Sales (D. L. M.'s chain of 16 thrift stores-one of their sources of "green energy"). Sheldon was typical of many premies we talked to: overweight, pale and twitchy, he clearly gets a lot out of being a "heavy" in the organization. He said he was alienated, unsatisfied and unhappy before joining up with the forces of Guru Maharaj Ji. Now, he told us, he gets to fly all over the country as National Director of Divine Sales, and attend Board of Directors meetings.

Indeed, Sheldon's new-found self-importance was reflected in his vision of the organization. When we asked him about the new formation, Divine United Organization, he responded by saying its function would be to "clothe, feed and shelter the entire world" (DUO is planning to become the next benevolent world power).

Sheldon gave us the names of people to talk to at the national headquarters in Denver, and the next day we went to Denver to investigate further. Our first stop was the state capitol building, where we looked up D.L.M.'s incorporation papers.