Elan Vital used to have on its website the following comment, along with a video of Rawat in which he blatantly lies about having never claimed to be God.  Check out the internet archive link, below.

Did Maharaji ever say he was God?

No, Maharaji never at any time claimed to be God. As an Indian national, when Maharaji first started teaching in the west when he was 13 years old, he used many examples from eastern traditions which demonstrated that a student seeking fulfillment could do so by choosing to follow the teachings of a guru or master. As he matured he realized that western traditions put a very different emphasis on the idea of guru and wrongly attributed messianic labels in this process. He changed his language to use the term master only and gradually removed all Indian associations from his teaching, as this is not a path just for Indians but is something that is available for anyone regardless of color, religion or race. It is acknowledged that many people at the time were already looking for a messianic type figure. That Maharaji was not such a figure disappointed some people.

Funny how the cult no longer officially denies that Rawat claimed to be God.  Elan Vital just avoids the issue.  Wonder why?