Maybe it's just a technical problem, but ELK really doesn't fit into the "coolchill" current advertising campaign, does it?

Too much bad poetry, slightly disguised, devotional, and self-debasing comments, and the like.  Dunno, but it does seem a little bit not "with it."

Also, that comment from the guy John Ellis which actually acknowledged ex-premies and widespread dissention/doubts in the cult might have been the death blow.

We'll see, I guess.  I have also been told that there are quite a few premies who are embarrassed by ELK and most have not participated in it in any way.

But what will Janice Wilson do if ELK isn't there?  She may have to get a hobby.