Seriously, that coolchill website is pretty lame! I'm in my late thirties, and even I get the 4-1-1 on coolchill.
The sad part is coolchill's victims: they are alientated college students who are just looking for friends. And what does coolchill offer initiates? Just some lame pizza and a boring video.
When I was a college student at UNC-Chapel Hill in the 1980's, the Moonies offered far better fare: every Tuesday night, they came to campus and offered interested students free, delicious vegetarian food, along with their singing and dancing. "Har-rey, Har-rey Krishna" (repeat ad naseum, and stay only long enough to not be a snorer).
All Coolchill offers students is a rented, dark room in the Student Center, where students watch an introductory video about Rawat, and then, if lucky, munch on stale pizza.
Even today's Young Republicans have livelier meetings than Coolchill!